feminine wiles

Why we adore rosy hues and how we're adding more of it to our wardrobe ... and vanity

Pink is a color that might have a bad reputation in some circles, but it's actually a versatile and beautiful color that we think deserves a bit of praise.

Pink is often associated with love, nurturing, and kindness. It's a calming color that can help people feel more relaxed, happy, and playful.

It’s a perfect hue for intimates and self-care items.
Soft pinks feel subtly feminine and soft, while bubblegum pinks offer a playfulness and bit of cheekiness. On the other end, rich pinks and mauves can lend a mature tone and sense of depth.

It's versatility allows you to cultivate a new feeling with each shade you select.... to become the woman you aspire to be that day.

The power of pink was once famously described as - "Be a flamingo in a flock of pigeons."

During the Renaissance, pink was a go-to shade for fashion and home decor. It was often paired with other bright colors, such as gold and green, to create a bold and eye-catching look.

It was not always viewed as a gendered color. In fact, it was considered a masculine color in the 18th century… and it wasn't until the 1950s that pink became decidedly feminine. From there women ran with the rosy hue - from demure silk robes to electric neon lips - pink has become a symbol of unabashedly owning your femininity.